Smith Creative
Introducing the ‘creative technologist’
Smith Creative Technology has been at work for 3+ decades - serving artists, musicians, producers and more in bringing the wildest ideas to life. Living at the 3 way intersection of creativity, technology and empathy, Smith is a leader in the space of creative tech.
A new name for a new era
We worked closely with the founder on the sunsetting of an existing brand and the creation and exploration of taking a new name and turning it into a brand identity that stands on its own celebrates the experience and innovation that Smith brings to the canvas of artists, tech leaders and houses of worship.
Let’s make it clear and let’s make it pop
Clarity and energy. Colour and movement. Speak directly to the artist and the executive at the same time. We utilized a bold, strong palate and suite of clever visual devices to connect to the world of sound, light and most of all, endless, limitless creativity that lives under the hood of the team at Smith. Learn more here.
C+S’s brand work went way beyond logo design and font kerning, they took time to learn about our unique values and approach. They guided us to consistency communicate those ideals in the non-verbal aspects of our comms. Brilliant.
Darrell Smith
FOUNDER, SMITH
