The Landing
A new chapter and a new home for hundreds of youth
“The Landing” is the new expression of “Face of Today” — a youth drop in centre in the heart of Vancouver, BC. As they prepare to move into a beautiful new home, they time came to revisit their name, brand and how they communicate with the Youth they serve.
Landing……on The Landing
Working closely with the leadership, we journeyed through an extensive naming process, presenting a large collection to sift through, and moved through consensus building and finally landing ;) on “The Landing” - a place for youth to come experience safe space and be empowered with a sense of stability.
A place to call home
With a new name squarely in place, we crafted a brand that felt like the best vision of home — hopeful, warm and fun. We spent some time capturing some real life photography with some amazing youth, built a bold brand identity and a refreshed web presence that is carrying The Landing into this new chapter. Learn more here.
