TED Logo Animation
Bring an icon to life.
TED approached us to re-imagine the intro that plays before every TED Talk featured @ TED.com. Hundreds of millions of views. An iconic global brand. No pressure. So naturally we reached out to our friends at Ordinary Folk to partner with us. With just five seconds to work with, we had our work cut out for us.
3 directions, 1 path
We worked closely with the Ordinary Folk team to ideate and develop a collection of ideas that we resonated with. In presenting more colourful, expansive and somewhat risky directions, the TED team most deeply resonated with the restrained simplicity of a more monochromatic direction of thousands of small “ideas” both forming the core logo and then “spreading” out into the great beyond.
You can do a lot in 5 seconds
As the direction became clear, we worked diligently to refine and refine…..and refine until every dot, key frame and movement was perfect. Combined with thoughtful sound design to help bring it all to life, this has now become commonplace at TED.com and fun fact, may just be our most viewed piece of work we have produced to date.
Colours + Shapes not only understands the process and tech to pull off a massive project like TED, they also know how to execute creatively — which is a hard combo to find! They are the best in the business.
Mina Sabet
TITLE, TED