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Creating meaningful experience in the midst of COVID-19

In the last couple of weeks, many of our friends in the arts, music, the church, and live events world have been impacted in a way that we have never seen before. These challenges have left us all asking some new questions: How do we rethink canceled programs and events? How can people remain connected in the midst of a restriction on public gatherings? How might we create meaningful experience in the midst of such massive social isolation?

To our friends who are leaders in business, non-profit, the church, and the arts, we are here for you. You may be feeling immense anxiety about the days ahead. Some of that anxiety will come from the practical challenges you need to overcome and an uncertainty about how to think outside of this box we are now in. Regardless of your challenge, regardless of your resources, regardless of your budget, we are here to help you navigate those challenges. If you simply need a creative team to bounce ideas off of, have a technical challenge, need creative support, or anything in between, we are here for you.

We have been incredibly fortunate to work with some amazing artists, musicians, and thought leaders to help create powerful experience in a live event setting. At our core, C&S is a design company focused on helping you overcome your design challenges at any scale. Our design approach is rooted in empathy; we have made it our goal to always start by listening to the unique challenges our clients face so that we can design the best possible creative solutions. We have tackled some pretty big design challenges in the past, but we believe our biggest design challenges (and successes) are waiting for us in the weeks and months ahead. While we are cautiously navigating this new reality, we are optimistic. Let us explain why.

Our hearts and prayers go out to you all and everyone else who has had their world turned upside down these past few weeks. Stay safe, stay healthy, love your neighbour..

Your team at Colours & Shapes

Bethel Music

  • Creative Direction
  • Visual Content
  • Event Opener

Bethel Music is an internationally recognized and award winning collective of artists based in Redding, CA.

Through their touring, conferences and music they reach millions of people every year. Bethel approached us to help them craft and evolve the visual content component of their live experiences, and we’ve since had the privilege of collaborating with them over the past few years.

Discovery

We began by taking time to review the direction Bethel Music has historically gone in with their live visual, and this really helped to narrow in on the direction we wanted to head. It was important to us to spend time digging into the themes and stories these songs were telling.

Through this process began to develop a world in which the visual language worked in step with the written language. We were also mindful to not introduce too sudden a departure from where they have been, yet still turn a corner into something new and exciting.

Design & Production

As the themes and stories emerged, we landed on the idea of taking the existing visual palette of nature and natural beauty and applying a different lense to it. So instead of beautiful drone footage or nature images, we would maintain the essence of that content while shifting the perspective to something untypical:

Macro hi-speed imagery of water, waterfalls and rivers.

Moving through a digital point cloud, representative of a topographical landscape.

Manipulating and filming the movement and character of natural elements such as paint, water, ink and dust.

Minimalistic animation combined with warm and natural hand drawn textures and artwork.

Results

The Colours & Shapes team approaches everything with intentionality. Everything is created with the spectator in mind, that they would experience something they have not yet seen. While creating with Colours and Shapes you are always aware of the innovation and the endless opportunities of your canvas.

Lindsey Strand
Bethel Music